Mcdonald's big mac xpress lane
Role: Art Director, Designer
Deemed unpopular by the general public, we were tasked to bring Big Mac back to its glory days. Being in utter denial that it’s unpopular, my partner and I created a concept based on the fact that there’s nothing wrong with the Big Mac, we gave it a line of its own.
Copywriter: Alphie Ali
CCO: Chris Cereda
Client: McDonald's
Description:
The Big Mac is so popular it needs its own line. We'll create a special express lane in McDonald's stores for customers purchasing Big Macs during lunch and dinner rushes - Making fast food even faster for Big Mac loyalists.
Date completed: April, 2012
Creative Team: AD: Lucy Ji | CW: Alphie Ali
